June 7, 2025

Grocery Outlet boasts prices cheaper than ‘elsewhere.’ A new lawsuit says it’s misleading customers

A new lawsuit claims the bargain chain Grocery Outlet comparisons of its own prices to what shoppers would pay “elsewhere” are overstating shoppers’ savings — and may violate state law.

OCJ Law P.C., a law firm affiliated with the nonprofit Oregon Consumer Justice, filed a lawsuit Monday on behalf of three customers, calling the company’s marketing practices “deceptive” and saying they create an “illusion of significant savings” that shatters when compared to nearby competitor stores.

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