New Firm Launches with Aim to Reconnect Democrats with Working-Class Voters, Starting with 2026 Elections

A group of Democratic strategists, known for their work with high-profile political figures like Bernie Sanders, John Fetterman, and Ruben Gallego, has announced the launch of a new political consulting firm called Fight Agency. The firm is designed to help elect nontraditional candidates, including populists with anti-establishment messages, and to reach voters who may feel neglected by mainstream political parties.

Fight Agency is the brainchild of consultants who played pivotal roles in some of the most unconventional and successful political campaigns of recent years. These include Sanders’ 2016 presidential bid and the Senate campaigns of Fetterman and Gallego. The strategists behind the firm aim to build on the lessons learned from these campaigns and apply them to future elections, particularly in the 2026 midterms and the 2028 presidential race.

New Firm, New Strategy

The consultants behind Fight Agency — Rebecca Katz, Julian Mulvey, and Tommy McDonald — are eager to change the face of politics by working with candidates who don’t fit the usual mold. They’re targeting working-class voters who once formed the backbone of the Democratic Party but who have increasingly gravitated toward the Republican side. Their goal is to help elect candidates who resonate with these voters by focusing on economic messaging and anti-establishment ideals.

Katz, the lead strategist for Fetterman and Gallego’s campaigns, explained that their approach is not about finding the “perfect” candidate but rather about embracing those who are authentic and in touch with the concerns of everyday people. “The era of the perfect candidate is over,” Katz said. “We don’t need perfect hair and a starch shirt with sleeves that you roll up to look hard-working.”

Fight Agency’s focus will be on candidates who stand apart from the political elite and speak directly to voters who feel abandoned by mainstream politics. The consultants are open to working with independent candidates who may not identify with the Democratic Party but still align with the firm’s populist, left-leaning values.

Responding to Republican Success

The launch of Fight Agency comes at a time when the Democratic Party is reevaluating its approach to elections, especially after Donald Trump’s success in connecting with working-class voters during both the 2016 and 2020 elections. The Democrats’ struggle to maintain their traditional base among blue-collar workers has been one of the key reasons for their electoral losses, and the strategists behind Fight Agency believe they have a solution.

“We are struggling with messaging around working-class voters,” said Julian Mulvey, who was a key member of Sanders’ 2016 campaign. “Republicans got to an anti-establishment, anti-elite messaging before Democrats have,” Mulvey explained, acknowledging that this has left the Democratic Party lagging in connecting with the voters who once were its strongest supporters.

The consultants believe that Sanders, Fetterman, and Gallego’s success in reaching working-class and independent voters offers crucial lessons for the future. They are all seen as anti-establishment figures with populist messages that appeal to a broad range of voters, including those outside the traditional party lines.

“We’re looking for candidates who can speak the truth and get down to the issues that matter most,” said Tommy McDonald, a longtime admaker. “Outsiders, working-class candidates, even a few independents — this is what people want, and there should be a team that can help them.”

Consultants with a Track Record

Fight Agency is being launched by consultants who have a long history of working on successful campaigns. In addition to their work with Sanders, Fetterman, and Gallego, the firm’s partners have also helped elect insurgent candidates like former Rep. Cori Bush, who upset an established incumbent, and worked on advertising for left-leaning independent candidates, such as Dan Osborn, a Senate hopeful in Nebraska.

This wealth of experience gives the new firm a strong foundation for future campaigns. They are particularly focused on tapping into the frustration felt by voters who feel left behind by the establishment, whether it’s the corporate-backed political elite or the traditional political parties.

The consultants also see their work as a direct response to Republican messaging, which has successfully aligned itself with working-class voters by presenting itself as an alternative to the political establishment. “The Republicans have done a good job of convincing people they are the party of working-class voters, and it’s time for us to fight back,” Mulvey said.

The Role of Authenticity in Campaigns

One of the key themes of Fight Agency is the emphasis on authenticity. The consultants are eager to work with candidates who are willing to speak openly and without pretense. “It’s about being real with the voters,” Katz said. “The days of the perfectly polished candidate are over. Voters want to see people who reflect their struggles and understand their lives.”

For McDonald, working with nontraditional candidates means embracing those who might not be the most polished but who are nonetheless deeply in touch with their communities. He pointed to Dan Osborn’s Senate bid as an example of how an outsider can resonate with voters, even if they don’t win right away. “Even though Osborn lost, he connected with people in a way that most candidates can’t,” McDonald said.

Looking Ahead

Fight Agency is looking toward the future with an eye on the 2026 midterms and the 2028 presidential election. While the firm hasn’t yet announced any specific clients, the partners expect to play a role in shaping the next generation of political candidates.

In a political environment that’s increasingly polarized, the consultants behind Fight Agency believe there is a growing demand for candidates who can break from the status quo and offer a fresh perspective. Whether it’s through working-class outreach, anti-establishment messaging, or populist ideas, Fight Agency aims to provide candidates with the tools they need to succeed.

Disclaimer – Our editorial team has thoroughly fact-checked this article to ensure its accuracy and eliminate any potential misinformation. We are dedicated to upholding the highest standards of integrity in our content.

About The Author