Name, Image, and Likeness changed the collegiate game and is forcing athletic departments to either step up or get left behind.
After hearing criticism about Kentucky’s efforts, Mitch Barnhart wrote a letter to Big Blue Nation about the NIL climate at Kentucky.
In recent weeks and months, we have been moved once again by the Big Blue Nation’s passion for our great University, our athletics teams, and especially by our fans’ fierce support of our student-athletes, who we put first in everything we do.
In this new era of college athletics where athletes can take advantage of their name, image, and likeness (NIL), the landscape is constantly shifting. We wholeheartedly embrace our athletes’ ability to earn from their NIL and continue to do everything we can to empower them to succeed.
We remain committed to building and sustaining championship-level programs, educating our student-athletes, and competing at the highest level. Supporting our student-athletes however we can remains our top priority.
We are doing everything possible to help our athletes maximize their NIL opportunities. We are also proud of our fans and excited that so many have reached out asking what they can do to help.
We are excited to remind you of the many ways that you can contribute right now…
Barnhart’s message included links to organizations and initiatives where fans can help, including Athlete Advantage, Charities for Kentucky, and Commonwealth Causes.
“I hope that all of this information is helpful,” Barnhart added. “Please feel free to visit ukathletics.com/nil if you have any additional questions.”