Popeyes and Don Julio Tequila Announce Unique Partnership – Here’s What You Can Expect

Don Julio’s tequila tang and Popeyes’ iconic crunch will be combined in limited-edition items for Super Bowl LVIII.

Popeyes and Don Julio announced several limited-edition menu items that combine “rich heritage of Popeyes’ Louisiana-style cooking with the bold flavors of Tequila Don Julio Reposado” for the 2025 Super Bowl on Feb. 9.

The Concha Chicken Sandwich features a chicken breast fillet marinated in reposado tequila and garnished with tequila lime slaw. Additionally, customers can get a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail and Louisiana Garlic 3-Piece Wings, also flavored with reposado tequila.

Only select Popeyes restaurants will serve the new Popeyes x Tequila Don Julio Reposado menu on Jan. 31. Locations include New York City, Miami, New Orleans and the hometowns of the two Super Bowl teams, Kansas City and Philadelphia.

The host city’s Popeyes New Orleans flagship restaurant on Canal Street will serve the new menu items from Jan. 31 to Feb. 9, while supplies last.

The new menu items containing Don Julio Tequila will only be available to those 21 and older. The list of participating restaurants is available on Popeyes’ website.

For fans unable to attend the cooperation, the brands offer $5 off Don Julio tequila and a complimentary chicken meal from Popeyes on UberEats.

Popeyes has long been known for its bold, spicy chicken and Southern-inspired menu items, while Don Julio Tequila is synonymous with smooth, high-quality spirits. The collaboration between these two iconic brands combines two of the most beloved culinary worlds: fast food and premium tequila.

This partnership isn’t about simply pairing their products; it’s about creating innovative menu items and exclusive promotions that blend Popeyes’ signature flavors with Don Julio’s smooth tequila taste. For those who love an adventurous dining experience, the collab promises to deliver both familiar comfort and an unexpected twist.

What’s on the Menu?

While the full details are still under wraps, early buzz suggests that Popeyes will be introducing some tequila-infused items to its menu, offering a delicious marriage of smoky, citrusy tequila notes with the beloved Popeyes flavors you know and love. Imagine a tequila-spiked dipping sauce to complement your fried chicken, or perhaps a tequila-marinated chicken sandwich featuring Don Julio’s signature smooth taste.

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Additionally, you might find special Don Julio cocktails served alongside Popeyes meals, combining the flavor profiles of both brands in an exciting new way. Expect drink pairings that take the typical Popeyes meal experience to the next level.

Exclusive Limited-Time Offers

As with any high-profile collaboration, Popeyes and Don Julio are expected to roll out limited-time offers and special promotions. You might see exclusive items on the menu available for a short time only, so if you’re a fan of both brands, you’ll want to act fast. Additionally, keep an eye out for special deals where you can enjoy discounts or bundled offers that include both food and drinks.

If you’re a fan of social media or food challenges, be prepared for some fun content surrounding this collaboration. Both brands are known for their savvy marketing, so expect creative ads, influencer collaborations, and possibly even a viral challenge to help spread the word about the new partnership.

Why This Collaboration Makes Sense

While it may seem like an unusual match at first, the Popeyes and Don Julio collaboration is a savvy move for both brands.

• Popeyes has become a dominant force in the fast food world, known for its distinctive Louisiana-inspired flavors, including its famous spicy chicken. The chain has grown significantly in recent years, drawing in a younger, adventurous audience that craves new experiences.
• Don Julio is a top-shelf tequila brand that is revered for its quality and craftsmanship. Known for its smooth taste and refined offerings, Don Julio appeals to a crowd that enjoys sipping on premium spirits in a more upscale setting.

By combining the two, Popeyes can appeal to a wider demographic, including those who enjoy both food and drink pairings. On the other hand, Don Julio can broaden its reach by tapping into the casual dining scene, where its premium product can be enjoyed alongside comfort food.

When Will This Collaboration Be Available?

The exact launch date has yet to be revealed, but it’s expected to roll out sometime in 2025. Make sure to follow Popeyes and Don Julio on social media for updates and sneak peeks of what’s to come. Whether you’re planning to visit your local Popeyes location or order through delivery, this is a partnership you won’t want to miss.

Popeyes and Don Julio’s collaboration is a perfect example of two beloved brands coming together to offer something completely fresh and exciting for their fans. With the promise of tequila-infused menu items, exclusive deals, and fun promotions, this partnership will undoubtedly become one of the most talked-about food and drink collaborations of the year.

So, if you’re ready to try something new, keep an eye out for this exciting new fusion of fast food and premium tequila — because Popeyes and Don Julio are about to change the way you think about dining and drinking!

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