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Will Levis Signs First-Ever NIL Deal With Thoroughbred Stallion

Will Levis

Kentucky’s Will Levis signed a NIL deal with a horse.

The Kentucky Quarterback partnered with Thoroughbred stallion War of Will, the first-ever NIL deal featuring a college football player and syndicate-owned Thoroughbred stallion.

“We are thrilled to be the first farm to partner with a Division I athlete in this newly created NIL space,” Walker Hancock, President of Claiborne Farm, said. “Having a star quarterback help promote one of our young and promising stallions is a new way of advertising that we think provides a perfect synergy of our brands.

“Will’s athleticism and performance displayed on the football field mirrors what we saw with War of Will on the racetrack and the reason he is such an exciting stallion prospect.”

Below is some background information on War of Will and Claiborne Farm via the official press release.

War of Will was a Grade 1 winner on both the turf and dirt with earnings exceeding $1.9 million. With his victory in the 2019 Preakness Stakes, War of Will became the first American Classic winner sired by internationally renowned stallion, War Front, who also stands at Claiborne Farm. War of Will stands for a fee of $25,000 and his first foals are being born this Spring.

Claiborne Farm, which serves as the Syndicate Manager for War of Will, has been a leader in the Thoroughbred business for over a century. The historic farm in Paris, Kentucky has been home to some of the most influential horses to ever grace the turf and dirt, including Bold Ruler, Forego, Personal Ensign, Ruffian, Seabiscuit, Swale, and Secretariat, who is considered by many to be the greatest racehorse of all time.

“We are extremely excited to be a part of such a substantial deal that establishes the connection between the amazing Student-Athletes at the University of Kentucky and the thoroughbred breeding business, one of the signature industries of the Commonwealth,” Athlete Advantage President Ryan Miller said. “We believe that Will Levis and War of Will will be considered pioneers in the N.I.L. space, blazing a trail for all those following behind them. We are grateful that Walker and his team at Claiborne Farm had the foresight to see the value in partnering with Will Levis and are confident that all parties involved will be tremendously pleased by the positive impact created by an opportunity of this significance. ”

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