February 8, 2025

Pepsi Hosts NOLA Eats Fest to Celebrate New Orleans Cuisine During Super Bowl LIX

Pepsi Hosts NOLA Eats Fest to Celebrate New Orleans Cuisine During Super Bowl LIX

As the excitement for Super Bowl LIX builds, it’s not just football fans who are gearing up for the big game. New Orleans, renowned for its rich culinary heritage, will be in the spotlight as Pepsi hosts a series of special events celebrating the city’s vibrant food scene. Known for enhancing flavors, Pepsi is set to showcase how its beverages pair perfectly with the bold and diverse tastes of New Orleans cuisine.

For years, Pepsi has been synonymous with Super Bowl celebrations, from being a key sponsor of the iconic halftime show to fostering a sense of togetherness through food, drinks, and shared experiences. This year, the brand is going all out with immersive culinary events that highlight the unique flavors of the Big Easy.


Pepsi NOLA Eats Fest: A Tribute to New Orleans Flavors

Pepsi is bringing the heart and soul of New Orleans’ food culture to life with its flagship event, the Pepsi NOLA Eats Fest. Scheduled for February 7 and 8, the event will feature ten local restaurants showcasing their signature dishes. Hosted by Action Bronson, the festival promises to offer something for everyone, from smoky BBQ and Italian favorites to the spicy, savory flavors New Orleans is known for. The event celebrates not just the food but also the community and camaraderie that make New Orleans a culinary treasure.


Ultimate Seafood Showdown: Crowning the Boil Champion

Kicking off the festivities is the Ultimate Seafood Showdown on February 7 from 12–2 p.m. CT. This tailgate-style event will see local seafood boil masters go head-to-head to win the title of Pepsi Super Bowl Boil Champion. A seafood boil is a quintessential New Orleans experience, featuring bold Cajun spices, heaps of fresh seafood, and a communal spirit that encourages everyone to dig in and savor the flavors.

Fans can participate in the excitement by voting for their favorite seafood boil spot. The top two contenders will compete in a live showdown, where attendees can cheer them on and enjoy the best of New Orleans’ seafood tradition.


Food, Flavor, and Pepsi: A Perfect Match

The core idea behind Pepsi’s Super Bowl events is simple: food tastes better with Pepsi. Whether it’s the smoky spices of BBQ, the tangy zest of Italian dishes, or the rich, savory depth of a seafood boil, Pepsi’s beverages are designed to complement and enhance every bite. The events aim to prove that the brand’s tagline, “Better with Pepsi,” holds true across a wide range of cuisines.


More Than Just a Game: Celebrating Community

Pepsi’s involvement in the Super Bowl is about more than football—it’s about bringing people together. The New Orleans food scene, with its emphasis on flavor, tradition, and community, perfectly aligns with Pepsi’s mission to create memorable shared experiences. These events are not just for visitors but also for locals, celebrating the city’s unique culture and culinary diversity.

For those unable to attend the festivities in person, Pepsi encourages fans to bring the flavors of New Orleans home. Pair your favorite Pepsi beverage with bold, flavorful dishes inspired by the city’s cuisine. Whether you’re hosting a Super Bowl party or enjoying a quiet night in, the spirit of the Big Easy can be recreated with good food, good company, and, of course, Pepsi.


How to Get Involved

If you’re in New Orleans during Super Bowl week, the Pepsi NOLA Eats Fest and the Ultimate Seafood Showdown are events you won’t want to miss. For more information, including event details and voting for the seafood boil competition, visit PepsiLocalEats.com.

Can’t make it to New Orleans? You can still join in the celebration by exploring the city’s rich culinary traditions at home. Pair classic dishes like jambalaya, gumbo, or a shrimp po’ boy with a chilled Pepsi for an authentic taste of New Orleans.


A Culinary Celebration of New Orleans

Pepsi’s Super Bowl events in New Orleans are a tribute to the city’s vibrant food culture and the way it brings people together. From celebrating the bold flavors of a seafood boil to showcasing the diversity of local restaurants, Pepsi is ensuring that the countdown to Super Bowl LIX is about more than just football—it’s about flavor, community, and the joy of sharing good food with friends and family.

Whether you’re in New Orleans or celebrating from afar, Pepsi invites you to embrace the flavors of the Big Easy and discover why everything truly is better with Pepsi.


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